eCommerce Requirements Checklist

Initial eCommerce website meeting should introduce the brand to the agency. Clients should expect the agency to be good listeners. Agency should ask questions to get a holistic understanding about the brand. The topics under discussion should include: website design references, competition analysis, and a detailed introduction to the product itself.

Great eCommerce shops are setup when brands work alongside, with the agency as equals or partners. Trust me, putting yourself on a pedestal and demanding great work never actually results in great work. It’s about allowing the agency to work in their zone, and timely delivering the required information at your end.

What are the key requirements from a client?

eCommerce websites stands on 04 pillars:

  1. Inventory
  2. Shipping
  3. Payment
  4. Policies


Inventory should be split into categories. As an example, a shoe brand may have sneakers, slippers, boots categories. Under each category, products should be listed in an organised format:

  1. Product Name
  2. Price
  3. Description
  4. Size chart (if applicable)
  5. Sizes (S, M, L etc)
  6. Quantities
  7. Product photoshoot (3 angles: front / back / side)

The inventory format may vary from case-to-case, depending on the product type. Ideally, this list should be passed on to the agency, in the form of a neatly organised excel file.


eCommerce brands need to decide on a shipping partner based on service quality, digital integration APIs availability, and tariff rates. Once the brand has finalised their ideal shipping partner, they need share the tariff with the agency.

Many of our clients at Appsters decide on free shipping. This gesture helps convert more sales


The decision of payment partner selection should once again depend on service quality, APIs availability, and the percentage cut on each sale / transaction.


Visit international websites and learn how companies have well-defined policies. These policies streamline your internal operations and put customers at ease. Crisp and clear policies develops customer trust. Generally, these 05 pages covers all aspects:

  1. Shipping Policy
  2. Return & Exchange Policy
  3. Terms & Conditions
  4. Frequently Asked Questions
  5. Privacy Policy

Remember, this checklist is for setting up a basic store. eCommerce shops can make you a lot of money, and you should re-invest in the website as soon as you start making profit from online sales. If you have a chain of retail stores with an online business, and your online shop is not racking in most sales then you need to seriously re-visit your business strategy.

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