Masoom’s pioneered the premium bakery and coffee shop culture in Lahore, Pakistan. They were the hottest hangout place with 5 locations in Lahore. The challenge for Appsters can be summed up in one word: revival. When we met, their locations were down from 5 to 2.
Our investment came just at the right time for Masoom’s. We created an online bakeshop which gave Masoom’s access to entire Lahore. Orders started to pour in from every area of the city. Masoom’s survived COVID-19 when restaurant businesses were struggling world-wide, and are now growing from strength to strength.
We are the team behind Masoom’s internal restructuring, business strategy, website, social media, and cakes photography.